Franklin Baitman

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Frank joined Nobska Group as a Partner in January 2002. Frank has extensive experience in developing business strategies for both small and large companies, with a particular emphasis on employing technologies to create new business designs, to enable operational efficiencies, and to deliver breakthrough value to customers. Frank has consulted with a number of Global 2000 enterprises, leading venture capital firms, as well as high-technology start-ups, to build value-adding strategic relationships around emerging technologies.

He frequently speaks on emerging technology topics, and has led ‘brainstorming’ sessions for British Petroleum, P&G, and Hewlett Packard, and other companies on the potential opportunities and risks of digital technologies in their businesses. Frank serves as a Research Fellow with the Institute for the Future, a non-profit think tank based in Menlo Park, California, and a faculty member for the Columbia University business school's "Senior Executive Program".

Previously, Frank was Director of Corporate Strategy for IBM in Armonk, NY. As Director, Frank was responsible for identifying new growth opportunities for IBM globally. For instance, Frank helped to launch IBM’s Life Sciences solutions unit that provides core technology, solutions, and services to the pharmaceutical and biotechnology industries. Frank also led a global team from IBM in identifying and assessing technological trends that could enable new business opportunities for the company; one result of this effort was the refocusing of IBM’s pervasive computing strategy on mobile and productivity solutions.

Earlier, Frank created and led a marketing team in IBM’s TJ Watson Research Center in Yorktown Heights, NY; this group commercialized “disruptive” technologies and evaluated emerging market requirements for select industry sectors. His team made use of qualitative research techniques to assess the opportunity for emerging technologies, including short-range wireless, pen and speech-based computing, and telemetry and embedded systems.

Before joining IBM, Frank was President of Reddy Laboratories, a start-up medical devices company located near to Princeton, NJ. As Director, Technology Policy for government consulting firm, DynCorp, Frank developed innovative public-private partnerships between small and medium-sized U.S. companies, and Sandia, Los Alamos, and Lawrence Livermore National Laboratories; Frank also assisted in drafting the Federal Technology Transfer Act to provide for Cooperative Research and Development Agreements.

Frank began his career in public policy; he has consulted for US Government clients on policy matters including national security, nuclear nonproliferation and international affairs. He holds a Master’s of Public Management, in International Affairs and National Security Policy, from the University of Maryland at College Park and a Bachelor of Arts cum laude from the State University of NY at Albany. He was awarded a Fulbright scholarship for economic research in Sri Lanka. Other educational activities have included Advanced Licensing and Intellectual Property Institute, Franklin Pierce Law Center, and IBM’s Global Executive Program. Frank is a Member, IEEE and he serves as an Advisory Board Member of The Economist's Economic Intelligence Unit.