Nobska is a fierce advocate of our client’s interests. We seek to develop long-term relationships based upon performance and trust. We believe trust and performance are enhanced through our following work principles:

Exclusivity:

We work to ensure that our client is the most successful firm in its field; consequently, we do not work for direct competitors.

Confidentiality:

Our clients’ internal data, their business issues and situation, the specific strategies and competitive tactics Nobska develops on their behalf, and sometimes even our clients’ identities are held highly confidential. We only disclose such information with the express permission of the client or as required by law.

Integrity:

We demand of ourselves honest and open communication and behavior and expect the same of our clients. Only in such an environment can Nobska’s counsel be informed and trustworthy. We will not flinch from providing information, analysis, and advice in the best interests of our client even when such counsel may be contrary to Nobska’s separate interests, including our ongoing engagement as advisors. Our individual and collective reputations for candid, fact-based analysis and scrupulous integrity are essential to our success as strategic advisors and we will not compromise this principle.

Collaboration:

We work jointly with our clients to solve problems and develop pragmatic strategies. We combine our client’s business acumen, company and industry insight, and personnel resources with Nobska’s expertise in strategy development, problem solving, customer and competitor analysis, and relevant new processes and technologies. Collaboration leads to superior analysis and successfully implemented strategies at a minimum cost to our client. Working closely with management, we build a common understanding of the critical dynamics essential to achieve and maintain market leadership and optimize profitability and business value. This understanding provides a cohesive framework for communication and analysis and imbues all client decision making.

Innovation:

We continually challenge ourselves and our clients to innovate: to find new and better ways of achieving objectives. Innovation requires a willingness to be transformed by experience and an openness to change. We work with our clients to develop ongoing tools and processes fostering continuous learning and experimentation.

Individuality:

Nobska does not subscribe to any specific management theory or fad. We do not attempt to fit any pre-packaged solution to our client. Instead, we utilize a wide variety of strategic principles, approaches, and models, preferring to allow our client’s individual factual reality dictate our strategic analysis of threats and opportunities and resulting recommendations. We always seek to develop a thorough and unique understanding of the economic drivers of the business, customer and competitor dynamics, technology and other environmental influences. We believe that passionate focus upon the critical factors driving sustainable competitive advantage is essential to the achievement of extraordinary long-term performance and growth in business value. Nobska’s counsel consistently informs and reinforces this focus.

Selectivity:

As a “boutique” strategy consulting firm, Nobska is structured to accept only a limited number of client assignments concurrently. Since we often elect to earn a portion of our compensation through equity involvement, our judgement on which engagements we select is essential. We seek only those opportunities in which we believe Nobska’s counsel has the potential to increase our client’s business value a minimum of ten times our fees. Equally important, our engagement must have the full support of the chief executives essential to the decision making process. Our client must also share our values of integrity, collaboration, and innovation.

Compensation:

We believe in the value of our counsel, and when appropriate, we welcome the opportunity to receive a portion of our compensation in equity participation or other success-based formulas, directly aligning our interests with those of our clients.